Brand
AMP brand assets and guidelines.
Logo
The AMP logo is the text "AMP" set in bold system font. It uses the current text color to adapt to light and dark backgrounds.
AMP
Colors
| Color | Hex | Usage |
|---|---|---|
| Black | #000000 | Primary accent, links, highlights |
| Navy | #0a1628 | Dark background |
| Deep Navy | #060f1d | Secondary dark background |
| White | #FFFFFF | Text on dark backgrounds |
Typography
AMP uses the system font stack for maximum performance and consistency across platforms:
font-family: system-ui, -apple-system, "Segoe UI", Roboto, sans-serifUsage guidelines
- Always use the logo on dark backgrounds for best contrast.
- Do not modify the logo proportions.
- When referencing the protocol, write "AMP" in all caps.
- The full name is "Autonomous Machine Payments" — use it on first reference.
Built by
AMP is built by Valeo. The protocol is open source under the MIT license.